New 2000 schedule will deliver a bigger audience, ITV says

ITV’s peaktime schedule will continue to deliver advertisers’ best route to mass communication in the next millennium, according to the channel’s showcase presentation for 2000 delivered this week.

ITV’s peaktime schedule will continue to deliver advertisers’ best

route to mass communication in the next millennium, according to the

channel’s showcase presentation for 2000 delivered this week.



Programming highlights for next year include a new John Thaw vehicle,

Monsignor Renard - a war-time drama set in France, Sarah Lancashire in

the life story of the 70s TV star, Carol Atkins, and Amanda Redman,

Peter Davidson and Lynda Bellingham in At Home With The

Braithwaites.



Richard Eyre, the chief executive of ITV, said the channel’s stable of

top talent had helped it foster a unique relationship with its

viewers.



TV buyers have welcomed the continuation of ITV’s successful

formula.



Chris Locke, the joint managing director of MediaVest, said that the

2000 line-up was ’more of the same things they’ve done well this year’.

He added: ’ITV has clearly hit on something that is working, so it’s

great they’re continuing that. If I was the BBC, I’d be concerned.’



According to John Hardie, ITV’s marketing and commercial director, ITV

is well on target to achieve its goal of a 39 per cent share of the

peaktime audience this year. The channel’s share is currently 38.9 per

cent.



Hardie added that more young people are now watching ITV, with its share

of the 16-34 age group reaching 25 per cent, while ITV’s overall

peaktime lead over BBC1 is now ten points.



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