New Balance "The moment you think you've made it, you're finished" by BMB

"There are no weekends in sport", says Joe Root, captain of the English Test team, in the latest campaign from New Balance.

The film shows clips of Root training 24/7 for his chance of glory on the cricket pitch. It's the second spot in the "My future self" campaign, which began with "Dear 677", and featured the England cricket team speaking to the future of the game.

The campaign runs until September with a series of long and short form films available on and the brand’s social channels, using the hashtag #MyFutureSelf.

The films feature New Balance athletes Heather Watson and Callum Hawkins, and run alongside shorter form social content starring brand ambassadors Shona Vertue, Fran Halsall and Pennie Varvarides.