New campaign: Which?

Which?, the consumer guide to goods and services, is running its first TV brand campaign to change the perception that it reviews mainly domestic appliances.

The 30-second spot features a wide range of consumer products, from credit cards to mobile phones, to emphasise the diversity of its reviews. The TV work will be supported by ads in the national press and consumer titles. The activity, which coincides with a revamp of Which? magazine, comes ahead of a relaunch of the organisation's website in June.

Creative agency: Watson Phillips Norman

Media agency: Mike Colling & Co.

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