Flextech and the BBC have ratified their joint venture and are
creating two new operational ventures. One will develop and launch
subscription channels in the UK and Eire, and the other will acquire and
operate UK Gold.
Under the terms of the agreement, Flextech - whose interests already
include a number of cable and satellite channels such as Bravo and
Discovery - will fund the development of the channels. The BBC will
create and retain editorial control. The two companies will have a 50/50
share in the ventures.
Flextech will also be responsible for providing the distribution,
airtime sales, off-air marketing and management services to the joint
Leagas Delaney and BST-BDDP are already working on the advertising
strategy to launch the venture and its new channels. BST will take
charge of advertising for up to eight channels, while Leagas Delaney
will concentrate on advertising the concept of the joint venture.
The company confirmed last week that Richard Burdett, currently the
vice-president of sales and marketing at Flextech, will take over as the
head of corporate marketing, while Tony Wheble, the sales controller of
Flextech, will become sales director.
The channels the two companies are planning to launch together are:
Catch-up TV, Sports Entertainment Network, One-TV (a TV version of Radio
1), Arena (a music and arts channel), Learning (an educational channel),
Horizons (documentary programming) and Style and Showcase (comedy and
drama). Some of the channels will carry advertising but none of the
BBC-branded channels will do so.