St Luke’s has kicked off the new year with pounds 7 million of new
business, after Clark International handed over its pounds 3 million
shoes account without a pitch and the agency won a foothold on the
coveted United Distillers roster.
St Luke’s will handle new products for UD, beginning with a top secret
spirit drink to be launched this summer, and brand support for Ginzing,
a gin-based product which went on test last year.
The agency’s role will be to target new users and broaden the appeal of
spirits among mainstream consumers.
David Abraham, the marketing director of St Luke’s, said: ’We’ve craved
the chance to apply our creativity in the drinks market for some time
and working with UD is an outstanding opportunity.’
On Ginzing, St Luke’s will work with the UK new-brand manager, Neal
Mallett, who is based in Perth. On the secret new drink, it will team up
with with Nik Witcombe, the global new-brand development director, who
St Luke’s joins two existing agencies on the roster. Leo Burnett handles
the bulk of its UK brands including Johnnie Walker and Black and White
whiskies, and WCRS handles Bell’s.
Euro RSCG Wnek Gosper also joined the roster last year to work on a test
launch of a new bourbon called RX.
Clark’s has hired St Luke’s to help reposition its Clark’s Shoes
This spring’s K Shoes campaign has already been produced by Clark’s
incumbent agency, TBWA, which will continue working on the account until
March. A repositioning campaign will follow in the second half of the
year from St Luke’s. Clark’s Springer brand, with McCann-Erickson
Manchester, is unaffected.
Media planning and buying for Clark’s and K switches from Eurospace to
Universal, McCann-Erickson Manchester’s media arm.