New D&AD president Barker presents his manifesto for 2000

D&AD will abandon the copy category for the 2000 awards as part of a series of changes instigated by its new president, Larry Barker.

D&AD will abandon the copy category for the 2000 awards as part of

a series of changes instigated by its new president, Larry Barker.



Barker, the creative director of BMP DDB, announced his agenda for D&AD

at his inaugural dinner this week.



The new-look awards will scrap the word ’copy’, which Barker describes

as ’antiquated and out of touch with modern communications’. D&AD hopes

to reinvigorate the category by referring to this discipline as

’writing’.



D&AD caused a storm at the 1996 ceremony when no Pencils were awarded in

the copy category. In the same year, judges failed to include any

examples of copy in the 1996 D&AD Annual.



There will also be changes in D&AD’s digital awards - Barker plans to

instigate more relevant categories.



Barker is determined to increase D&AD membership to 2,000 from 1,600 and

has vowed that during his presidency, D&AD will move forward in the

areas of training, global influence and women in creativity.



Live Issue, p14.



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