D&AD will abandon the copy category for the 2000 awards as part of
a series of changes instigated by its new president, Larry Barker.
Barker, the creative director of BMP DDB, announced his agenda for D&AD
at his inaugural dinner this week.
The new-look awards will scrap the word ’copy’, which Barker describes
as ’antiquated and out of touch with modern communications’. D&AD hopes
to reinvigorate the category by referring to this discipline as
D&AD caused a storm at the 1996 ceremony when no Pencils were awarded in
the copy category. In the same year, judges failed to include any
examples of copy in the 1996 D&AD Annual.
There will also be changes in D&AD’s digital awards - Barker plans to
instigate more relevant categories.
Barker is determined to increase D&AD membership to 2,000 from 1,600 and
has vowed that during his presidency, D&AD will move forward in the
areas of training, global influence and women in creativity.
Live Issue, p14.