THE NEW DEALS: Deal of the week

Mobile communications giant T-Mobile is to offer small businesses and entrepreneurs a pay-as-you-go 24-hour live PA and secretarial service, after striking a deal with personal assistant and virtual office provider alldaypa. It will send alerts to customers via SMS when a call has been received. The service can also be accessed online (www.alldaypa.com).

Netro42, developer of New Car Net (www.newcarnet.co.uk) and Cash or Car? (www.cashorcar.co.uk), has signed a deal to supply ISP BTopenworld with content for its motoring channel (www.btopenworld.com/automotive). BTopenworld will receive personalised New Car Net content, and will have a Cash or Car? section to help drivers decide whether to accept a company car or take cash.

Lifestyle portal breathe.com is to launch an updated text messaging service with white-label SMS provider FoneTastic Network. FoneTastic will provide breathe.com with a PC-to-mobile SMS system that will be free to the portal's 640,000 users. The system already runs on partner sites including Worldpop.com and Uproar.co.uk. FoneTastic Network has about 975,000 registered customers.

Cable firm ntl has signed a deal with TiVo to market TiVo's digital video recorders to its customers. A dedicated sales team will promote the recorders to ntl's three million residential cable customers.

HM Customs and Excise (www.hmce.gov.uk) has teamed up with tax information publisher LexisNexis Butterworths Tolley to provide online tax guidance to 3,000 of its tax personnel nationwide. The contract forms part of the Government's e-initiative to provide all its services online by 2005. Tax personnel will gain access to LexisNexis Butterworths Tolley's Indirect Tax Online service, which provides information on topics such as VAT returns.

Online ad technology specialist DoubleClick has acquired the remaining equity in direct marketing company Abacus Direct Europe from marketing firm Claritas Europe. Prior to the deal, DoubleClick and Claritas each owned 50 per cent of the business. Claritas will continue to provide data products to Abacus' European operations for five years.