New experiential marketing firm psLIVE launches

psLIVE brings together seven formerly independent agencies across Europe to form a new experiential marketing outfit.

Canon launch at Westfields shopping centre
Canon launch at Westfields shopping centre

The agency, whose sister company is outdoor media agency Posterscope, has offices in London, Milan, Brussels, Madrid, Paris, Copenhagen and Helsinki. It aims to revolutionise the delivery of out of home campaigns.

The agency uses proprietary tools to get a campaign solution based on consumer insight and plans to expand on case studies such as those used with Canon, where the technology company launched a new camera model at Westfields shopping centre in Stratford, East London.

Shoppers were given the chance to take shots while out and about, which were then deployed within minutes to all channels of the digital out of home campaign.

Michael Brown, managing director of UK psLIVE explained that the live experience provides the content for the whole campaign - making experiential the start of a campaign instead of being at the tail end of it.

"There is a huge opportunity to re-invent the way brands are built through compelling brand experiences that happen in the physical world and are amplified in the digital space," he said. 

"We will take an entirely new approach to experiential campaigns. Our combined offer is unparalleled in the market and allows us to deliver an even more meaningful connection between our client’s brand and its consumers. 

"By drawing on extensive research and consumer data, insight will be used to help us arrive at the creative solution. 

"Experiential will be given a more central role in wider campaign development, and, as the Canon case shows, will lead the OOH campaign in many cases. 

"PR hooks will be built into the strategy from the start to deliver earned media and sold into media by our in-house team, and social media chatter will be monitored and tracked continuously, again using our own proprietary tools."

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