Grand Marnier is shedding its traditional image with new
advertising that will pitch the premium spirit as a trendy bar
Tequila/London has produced the campaign aimed at making the Moet
Hennessy brand an essential part of the burgeoning style bar scene under
the theme: "Live the Grand life."
Running alongside the brand's pan-European campaign, Tequila's poster
work will target 28- to 40-year-old drinkers by linking Grand Marnier
with glamorous lifestyles.
Tequila's client services partner, Nick Zimmern, said: "The challenge
has been to take a well-established traditional brand and bring it to a
much younger upbeat marketplace and make it relevant to a broad target
The posters will be appearing in areas of London where style bars
proliferate, including Notting Hill, Shoreditch, Liverpool Street and