New Hovis TV ad

Hovis next week launches a new TV ad to succeed its popular ’Bacon Sandwich’ execution promoting the Square Cut loaf. The new ad, by DMB&B, is the latest in the ’Raised the Hovis way’ campaign. If shows builder Dave preparing his packed lunch. Dave’s efforts in ’plastering and demolishing’ his sandwich are narrated by former boxing icon Henry Cooper.

Hovis next week launches a new TV ad to succeed its popular ’Bacon

Sandwich’ execution promoting the Square Cut loaf. The new ad, by DMB&B,

is the latest in the ’Raised the Hovis way’ campaign. If shows builder

Dave preparing his packed lunch. Dave’s efforts in ’plastering and

demolishing’ his sandwich are narrated by former boxing icon Henry

Cooper.