New Italian telecoms firm appoints WPP agency for launch

- Wind Telecomunicazioni, a new Italian mobile telecoms firm, has appointed WPP-owned Conquest Materia to handle its launch advertising campaign.

- Wind Telecomunicazioni, a new Italian mobile telecoms firm, has appointed WPP-owned Conquest Materia to handle its launch advertising campaign.

The first work from the Milan-based agency will break later this month as Wind Telecomunicazioni gears up for its March launch. The company will enter the fast expanding mobile phone market in competition with established players usch as Telecom Italia Mobile and Omnitel.