New London style magazine launches with Kate Moss feel

- A new London style magazine launches this week with a front cover that spells out Kate Moss in Braille, allowing readers to "feel" the supermodel.

- A new London style magazine launches this week with a front cover that spells out Kate Moss in Braille, allowing readers to "feel" the supermodel.

PiL is aimed at 25-to 35-year-olds and has a cover price of £2.25. It carries the tagline "Made in London" and is aiming for a circulation of around 20,000, centred on Soho, East and North London.

The launch issue carries ads from Sony Playstation, Jigsaw, Michelob, Harvey Nichols, Smirnoff and Fudge. It is sponsored by the London printing company Tapestry.

Brendan Michael Carey, advertising and PR director at PiL, said: "We are going for a very satirical outlook. Very London with a strange sense of humour. The Kate Moss Braille cover is very much part of that. And it's perfect timing now that she's out of rehab."





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