New Look hires Naked to support brand

New Look, the fashion retailer, has appointed Naked Communications ahead of a brand campaign to support its 500 stores in the UK. The agency is expected to co-ordinate creative and public relations specialists to develop the campaign.

Naked's appointment follows work which has been completed by Circus on a brand vision for New Look. This will now be turned into a campaign by the team led by Naked. In 2003, New Look, which has grown rapidly in the UK and now has close to 200 stores overseas, unveiled advertising from 4creative and Michaelides & Bednash to showcase its flagship Oxford Street store. Naked refused to comment on the appointment.