Package holiday company Airtours is testing electronic brochures
with a view to putting them on a digital TV channel.
The firm is considering launching interactive and downloadable versions
of its brochures, which could then be carried on TV, the internet or
The internet is already full of travel sites, but a major holiday firm
like Airtours could bring greater branding and a more sophisticated
It could also launch its own TV channel selling holidays and
broadcasting general travel programmes.
Airtours’ travel agency chain, Going Places, is also thought to be
planning its first dive into digital, with a place on cable firm NTL’s
Airtours has already established a presence on the internet, via a
Planet Online site. ’This is part of a wider study we are conducting
into how people access travel products,’ said Eammon Ferrin, head of
Ferrin is wary of jumping in with one digital operator. ’There would be
such a heavy investment in this that we prefer to stand back and see
which consortium comes out best,’ he said.
The greatest contest is likely to be between the Granada/Carlton-backed
ONdigital and BSkyB’s service, which launches today (Thursday).