The French Government Tourist Office is hoping to attract British
campers with a new Camping France web site. The site, at
www.campingfrance.co.uk, is a joint venture with Mediaworks Interactive,
and will provide information on 250 campsites. Customers can also check
availability with up to 12 tour operators. Mediaworks will support the
launch with a pounds 100,000 campaign including ’find your ideal camp
site’ ads in the national press, Teletext and online.
PhoneMe, a provider of internet-enabled freephone services, has secured
additional private investment funding in the UK and has expanded into
the US market. The service offers visitors to web sites the opportunity
to request an instant callback from a company representative when they
click on the PhoneMe button. Users who do not want to be called back
immediately can specify a delay and a number to call back on.
WH Smith’s new internet gateway, WH Smith Online, is offering 20
bestselling hardback books at half price as an introductory offer. It
will effectively sell the books at paperback prices, knocking as much as
pounds 11 off some titles.
Delivery takes place within 72 hours. The site, at www.whsmith.co.uk,
also offers a virtual shopping mall of retail services.
British Airways has appointed London-based web house, Bluewave, to its
production roster. Bluewave has already produced work for BA and will
work with Agency.com, which produces BA’s main site and also works on
interactive TV projects for the company.
The Motley Fool, the online personal finance and investment company, is
launching a pounds 1.2m integrated advertising campaign across the
internet, radio and posters over the next 12 months. Planned by online
media group i-level, the campaign is aimed to make the Motley Fool site,
at www.fool.co.uk, the number one personal finance site in Europe within
Londis Holdings, the supermarket chain owner, is launching a web site
for retailers, and eventually plans to roll out an online home-delivery
service. The first stage of the site, at www.londis.co.uk, will be an
information service, so that retailers can check on the latest
promotions, deals and marketing activity, while consumers can check the
location of their nearest Londis store by entering their postcode.
The British Council has launched an online project to offer distance
learning to its global network of English language schools. The web
site, at www.online-english.britishcouncil.org, contains over 30 hours
of language learning exercises, using interactive and audio enabled web
pages and offering an e-mail facility to students for extended writing
Tony Blin-Stoyle has joined local information web site UpMyStreet in the
new role of managing director. His previous roles have included
commercial director at Financial Times Electronic Publishing, where he
co-founded FT.com. Blin-Stoyle’s brief is to manage the development of
UpMyStreet, which provides detailed information about visitors’ town or
postcode areas, into a powerful web brand.