NEW MEDIA: Briefs

The French Government Tourist Office is hoping to attract British campers with a new Camping France web site. The site, at www.campingfrance.co.uk, is a joint venture with Mediaworks Interactive, and will provide information on 250 campsites. Customers can also check availability with up to 12 tour operators. Mediaworks will support the launch with a pounds 100,000 campaign including ’find your ideal camp site’ ads in the national press, Teletext and online.

The French Government Tourist Office is hoping to attract British

campers with a new Camping France web site. The site, at

www.campingfrance.co.uk, is a joint venture with Mediaworks Interactive,

and will provide information on 250 campsites. Customers can also check

availability with up to 12 tour operators. Mediaworks will support the

launch with a pounds 100,000 campaign including ’find your ideal camp

site’ ads in the national press, Teletext and online.



PhoneMe, a provider of internet-enabled freephone services, has secured

additional private investment funding in the UK and has expanded into

the US market. The service offers visitors to web sites the opportunity

to request an instant callback from a company representative when they

click on the PhoneMe button. Users who do not want to be called back

immediately can specify a delay and a number to call back on.



WH Smith’s new internet gateway, WH Smith Online, is offering 20

bestselling hardback books at half price as an introductory offer. It

will effectively sell the books at paperback prices, knocking as much as

pounds 11 off some titles.



Delivery takes place within 72 hours. The site, at www.whsmith.co.uk,

also offers a virtual shopping mall of retail services.



British Airways has appointed London-based web house, Bluewave, to its

production roster. Bluewave has already produced work for BA and will

work with Agency.com, which produces BA’s main site and also works on

interactive TV projects for the company.



The Motley Fool, the online personal finance and investment company, is

launching a pounds 1.2m integrated advertising campaign across the

internet, radio and posters over the next 12 months. Planned by online

media group i-level, the campaign is aimed to make the Motley Fool site,

at www.fool.co.uk, the number one personal finance site in Europe within

two years.



Londis Holdings, the supermarket chain owner, is launching a web site

for retailers, and eventually plans to roll out an online home-delivery

service. The first stage of the site, at www.londis.co.uk, will be an

information service, so that retailers can check on the latest

promotions, deals and marketing activity, while consumers can check the

location of their nearest Londis store by entering their postcode.



The British Council has launched an online project to offer distance

learning to its global network of English language schools. The web

site, at www.online-english.britishcouncil.org, contains over 30 hours

of language learning exercises, using interactive and audio enabled web

pages and offering an e-mail facility to students for extended writing

practice.



Tony Blin-Stoyle has joined local information web site UpMyStreet in the

new role of managing director. His previous roles have included

commercial director at Financial Times Electronic Publishing, where he

co-founded FT.com. Blin-Stoyle’s brief is to manage the development of

UpMyStreet, which provides detailed information about visitors’ town or

postcode areas, into a powerful web brand.