The BA site has won many awards, so it stands to reason that it is
well designed and offers travellers all they need to plan their holiday
or business trip with the minimum of fuss and effort. Or does it?
One of the first impressions you get when loading up the page is that
the design is clear, well thought out and features the BA branding
throughout the site. So far, so good. But why design the site for a
screen resolution of 640 x 480, instead of the more commonly used 800 x
The site contains most of the things you would expect; flight schedules,
offers, information and news (today telling me that BA has made a pounds
As an Executive Club member I can check my Air Miles on a regular basis,
which is a good example of how I am drawn to BA’s site by its
functionality. But when I get there, questions animate from the top of
the page, the ’yes’ button slides in from the side and ... well you get
the idea! There are too many ’whizzy’ graphics for no good reason.
Then I want to know what I can do with my miles. BA allows me to check
this on the ’calculator’, which currently doesn’t work on Internet
BA says it is investigating, but it has been broken for months.
Overall, however, the site is a joy to use. With a couple of sanity
checks and a little more thought about what the visitor wants, this site
will undoubtedly evolve into a highly effective communications channel
Site: British Airways