Have you entered the 1998 D&AD awards yet? This time around, I
suspect that both the number and quality of entries in the new-media
category will be up significantly on last year.
You may remember the furore that followed the decision last June to
award an inaugural silver pencil to D&AD’s own Website, which was
created by the chairman of the new-media judging panel. You might also
recall the more general discontent at the two-stage awards night, which
involved presentations at the Odeon Leicester Square, followed by an
interminable trudge to the Cafe Royal for a soulless dinner, where
diners were herded into what seemed like a thousand little rooms,
situated on several floors.
In the aftermath, while the greater and the better called for a rethink
of venue and structure, I wrote in this column that the absence of an
advertising creative from the new-media awards judging panel must not be
Now, I must give credit where it is due: first, and I’m sure, most
important to the many invited guests, the 1998 D&AD awards night will
once again be a single event, held rather adventurously (and, from
Campaign’s point of view, conveniently) at Olympia on 6 May. Second, the
new-media judges comprise not one, not two, but three of the most
respected advertising creatives around: Steve Henry, Rosie Arnold and
Alun Howell. Well done D&AD.
Far more surprisingly - and, some would argue, far less deservedly - I
have been asked to join them. So if the soon-to-be-launched CampaignLive
site gets a pencil, you know who to throw your brickbats at. (Alun
Howell. Well, he helped design it ...)
Briefly, I’d also like to acknowledge the decision of Richard Mellor -
he of the D&AD Website silver pencil infamy, but also the person most
responsible for the fact that the award exists at all - to stand for
president of the association for 1999. Whether he wins or not - and I’m
not endorsing any one candidate here - the very fact that Mellor is
putting his name forward will raise the profile and standing of new
media in our industry.
For that alone, he deserves our thanks.