NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site                Agency/Media                  Adspend   Aware-
                                                      July-Sept     ness
                                                         pounds      (%)
1     AOL                 Mortimer Whittaker
                          O'Sullivan/BBJ              7,392,000       77
2     BT                  AMV BBDO/Zenith Media      31,980,000       77
3     Freeserve           M%26C Saatchi/Walker Media    4,654,000       65
4     Teletext            DLKW/Manning Gottlieb OMD      11,000       49
5     Direct Line Jamjar  Mortimer Whittaker
                          O'Sullivan/MediaCom         1,905,000       47
6     Amazon              HHCL %26 Partners/OMD UK      1,099,000       45
7     Lycos               Leagas Delaney/BBJ          1,007,000       41
8     Jungle              McCann-Erickson/Info.
                          Associated                  1,543,000       21
9     Freeloader          In-house                          n/s       18
10    Expedia             Euro RSCG Wnek Gosper/MPG     194,000       13
11    Blue Square         In-house/MindShare             71,000       13
12    Ebuyer              In-house                          n/s        7
13    Opodo               Leagas Delaney/Carat              n/s        6
14    E*Trade             The Communications Unit/Carat  23,000        6
15    Rivals.net          In-house                          n/s        4
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 6-7 April, based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
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