Rank Site Agency/Media Adspend Aware-
Oct-Dec ness
pounds (%)
1 BTinternet AMV BBDO/Zenith Media 31,980,000 82
2 CNN Leith Agency/MediaCom 25,000 41
3 Ask Jeeves TBWA/London/MPG 1,546,000 40
4= O2 VCCP/PHD 14,200,000 38
4= One.Tel Communications Solutions/ARM 1,137,000 38
6 Telewest Saatchi %26 Saatchi/
Blueyonder Media Insight 1,043,000 27
7 Latedeals Robson Brown 46,000 25
8 Jungle McCann-Erickson/Info.Associated 1,543,000 23
9 Smile Farm/TCS Media North 232,000 22
10 Ebookers Conrad Advertising n/s 16
11 Tiscali Saatchi %26 Saatchi/OMD UK n/s 15
12 City Index GiradotPartner/Mediaedge:CIA 27,000 14
13 Flightbookers Conrad Advertising n/s 13
14 Bluesquare In-house/MindShare 71,000 11
15 Opodo Leagas Delaney/Carat n/s 4
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 18-19 May based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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