NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site              Agency/Media                     Adspend  Aware-
                                                     April -June    ness
                                                          pounds     (%)
1     BT                AMV BBDO/Zenith Media         23,924,000      79
2     AOL               Mortimer Whittaker
                        O'Sullivan/BBJ                 6,088,000      74
3     Freeserve         M&C Saatchi/Walker Media       2,624,000      62
4     Teletext          DLKW/Manning Gottlieb OMD        539,000      53
5     T-Mobile          Saatchi & Saatchi/
                        Universal McCann               1,678,000      47
6     Yell.com          AMV BBDO/PHD                       8,000      46
7     O2                Vallance Carruthers Coleman
                        Priest/PHD                     7,454,000      44
8     Lycos             Leagas Delaney/BBJ               738,000      32
9     Intelligent       Union Advertising/
      Finance           BLM Media                      2,317,000      28
10    Late deals        Robson Brown                      76,000      27
11    Monster.co.uk     Saatchi & Saatchi/Zenith Media   600,000      26
12    The Times         RKCR/Y&R/Carat                 1,864,000      24
13    Lastminutetravel  In-house                             n/s      22
14    Tiscali           Saatchi & Saatchi/OMD UK          76,000      13
15    Ebookers          Conrad Advertising               130,000       9

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 8-9 June based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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