NEW MEDIA: I-Recall - Dotcom Weekly Awareness Survey

Rnk Site             Agency/Media                    Adspend   Awareness
                                                   Jan-March         (%)
                                                      £1   AOL              MWO/BBJ                       6,087,500          72
2   BT               AMV BBDO/Zenith Media        31,980,000          70
3   Direct Line      MWO/MediaCom                  2,071,000          67
4   Barclays         BBH/Starcom Motive            1,442,000          55
5   Orange Telecom   Lowe/MPG                      7,327,000          51
6   T Mobile         Saatchi & Saatchi/            1,678,000          48
                     Universal McCann
7   Lycos            Leagas Delaney/BBJ               14,000          37
8   Amazon           Wieden & Kennedy/OMD UK         430,000          35
9   Zurich           Joshua/Mediaedge:CIA             86,000          32
10  Lastminute       M&C Saatchi/PHD                     n/s          28
11  Hertz            TBWA/London/BLM                   7,000          22
12  Jungle           McCann/Info Associated            8,000          19
13  Ebookers         Conrad Advertising                  n/s           8
14  Opodo            Leagas Delaney/Carat            608,000           4
15  Blackstar        AV Brown/BBJ                     63,000           3

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 15-16 June based on a
representative sample of around 1,000 adults. The companies included in
the PhoneBus are a combination of those that have achieved high
awareness scores for their offline advertising in previous weeks and
those launching new, high-profile offline ad campaigns.

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