NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site             Agency/Media                      Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1     AOL              Mortimer Whittaker O'Sullivan/
                       BBJ                             5,427,000      76
2     BT               AMV BBDO/Zenith Media          31,980,000      74
3     First Direct     WCRS/Scope Creative
                       Advertising/PHD                 2,024,000      58
4     Teletext         DLKW/Manning Gottlieb OMD         539,000      56
5     Amazon           HHCL & Partners/OMD UK            430,000      38
6     Lycos            Leagas Delaney/BBJ                 14,000      34
7     Intelligent
      Finance          Union/BLM                         586,000      33
8     One Tel          Archibald Ingall Stretton/
                       All Response Media              1,319,000      30
9     Lastminute       In-house                              n/s      20
10    Jungle           McCann/Info Associated              8,000      16
11    Tiscali          Saatchi & Saatchi/OMD UK           76,000      13
12    Expedia          Euro RSCG Wnek Gosper/MPG         566,000      12
13=   City Index       Girardot Partners/Mediaedge:cia   186,000      10
13=   Ebookers         Conrad Advertising                130,000      10
15    This Is Travel   Elliott Borra Perlmutter          143,000       9

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 20-21 July based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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