NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site              Agency/Media                     Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1=    AOL               MWO/BBJ                        6,087,500      78
1=    BT                AMV BDDO/Zenith Media         31,980,000      78
3     Freeserve         M&C Saatchi/Walker Media       4,654,000      62
4=    IF                Union/BLM                        586,000      40
4=    Siemens           J. Walter Thompson/Optimedia   1,184,000      40
6     Sainsbury's Bank  M&C Saatchi/PHD                  127,000      39
7     Lastminute        In-house                             n/s      27
8     Zurich            Joshua/Mediaedge:cia/JAA          86,000      25
9     Expedia           Euro RSCG Wnek Gosper/MPG        566,000      19
10    Empire Direct     In-house/Matters Media North     343,000      14
11    Ebookers          Conrad Advertising               130,000      13
12    This Is Travel    Elliott Bora Perlmutter          143,000      12
13=   Cantos            PMA Partnership/Ptarmigan Media   20,000       5
13=   One Swoop         Marketing Concepts/Starcom Motive    n/s       5
13=   Opodo             Leagas Delaney/Carat             608,000       5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 3-4 August based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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