NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site             Agency/Media                      Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1     BT               AMV BBDO/Zenith Media          31,980,000      83
2     Direct Line      MWO/MediaCom                    2,071,000      79
3     Sainsbury's      AMV BBDO/Walker Media          14,100,000      68
4     Freeserve        M&C Saatchi/Walker Media        4,654,000      66
5     Thomson Local    Barnet Williams/MediaShop          11,000      54
6     Telewest         Saachi & Saatchi/Media Insight  1,043,000      40
7     Lastminute       Immediate Sales Company/PHD           n/s      28
8     Easycar          White Knight/PHD                  267,000      26
9     Jungle           McCann-Erickson/Information
                       Associated                          8,000      21
10    Empire Direct    In-house/Matters Media            467,000      17
11    Expedia          Euro RSCG Wnek Gosper/MPG         566,000      14
12    This Is Travel   Elliott Borra Perlmutter          143,000      12
13    Discover Racing  In-house/Total Media              149,000       8
14    Scotsman         1576/MediaCom Scotland            102,000       7
15    Opodo            Leagas Delaney/Carat              489,000       5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 17-18 August based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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