NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site                Agency/Media                   Adspend  Aware-
                                                      April-June    ness
                                                          pounds     (%)
1=    BT                  AMV BBDO/Zenith Media       31,980,000      81
1=    AOL                 MWO/BBJ                      6,087,500      81
3     Freeserve           M&C Saatchi/Walker Media     4,654,000      60
4     Elephant            Inferno/TCS Media              311,000      54
5     Lastminute          Immediate Sales/PHD                n/s      44
6     Intelligent Finance Union/BLM Media                586,000      43
7     Daily Telegraph     Clemmow Hornby Inge/MindShare  798,000      31
8     Sainsbury's Bank    M&C Saatchi/PHD                 65,000      26
9     Gameplay            n/s                                n/s      18
10    Carling Live        Leith Agency/BBJ             4,585,000      14
11    This Is Travel      Elliott Borra Perlmutter       143,000      13
12    Confused            n/s                                n/s      12
13=   Ebookers            Conrad Advertising             130,000       8
13=   At The Races        Foresight Europe/OMD UK        321,000       8
15    Opodo               Leagas Delaney                 489,000       1

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 24-25 August based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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