NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site            Agency/Media                       Adspend  Aware-
                                                      April-June    ness
                                                          pounds     (%)
1     BT              AMV BBDO/Zenith Media            2,646,000      85
2     AOL             MWO/BBJ                          8,923,000      83
3     Vodafone        WCRS/OMD UK                      7,659,000      76
4     Orange          Lowe/Media Planning Group       10,821,000      72
5     First Direct    WCRS/Scope/PHD                   1,369,000      67
6     Freeserve       M&C Saatchi/Walker Media           977,000      63
7     Intelligent
      Finance         Union/BLM Media                  1,944,000      37
8=    Telewest        Saatchi & Saatchi/Media Insight  1,043,000      34
8=    Jungle          McCann-Erickson/Info Assoc.          8,000      34
10    Jamjar          MWO/MediaCom                     1,167,000      32
11    Smile           Farm/TCS Media                     284,000      22
12=   Empire Direct   In-house/Matters Media North       395,000      21
12=   Easycar         White Knight/PHD                   267,000      21
14    Ebookers        Conrad Advertising                  79,000      13
15    Opodo           Leagas Delaney/Carat               489,000       4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 31 August-1 September based
on a representative sample of around 1,000 adults. The companies
included in the PhoneBus are a combination of those that have achieved
high awareness scores for their offline advertising in previous weeks
and those launching new, high-profile offline ad campaigns.

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