NEW MEDIA: I-Recall - Dotcom Weekly Awareness Survey

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BT AMV BBDO/Zenith Media 2,646,000 81

2 Orange Lowe/Media Planning Group 10,821,000 78

3 Vodafone WCRS/OMD UK 7,659,000 77

4 First Direct WCRS/Scope/PHD 1,369,000 64

5 T-Mobile Saatchi&Saatchi/Universal McCann 12,006,000 60

6 Ntl J. Walter Thompson/Carat 616,000 59

7 Teletext DLKW/Manning Gottlieb OMD 871,000 57

8 Intelligent Union/BLM Media 1,944,000 44

Finance

9 Lycos Leagas Delaney/MML/BBJ 214,00 36

10 Jungle McCann-Erickson/Info Assoc. 8,000 21

11 This is Travel Elliott Bora Perlmutter/MediaVest 103,000 19

12 Empire Direct In-house/Matters Media North 395,000 18

13 Ebookers Conrad Advertising 79,000 10

14 Cantos PMA Partnership/Ptarmigan Media 53,000 6

15 Opodo Leagas Delaney/Carat 489,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 7-8 September based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores for their

offline advertising in previous weeks and those launching new,

high-profile offline ad campaigns.

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