NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BT AMV BBDO/Zenith Media 2,646,000 81

2= Orange Lowe/Media Planning Group 10,821,000 77

2= AOL MWO/BBJ 8,923,000 77

4 Nokia Grey Worldwide/MediaCom 4,108,000 70

5 Abbey National Euro RSCG Wnek Gosper/Carat 6,409,000 65

6 First Direct WCRS/Scope/PHD 1,369,000 63

7 British Gas EHS Brann/Carat 5,329,000 62

8 Freeserve M&C Saatchi/Walker Media 977,000 58

9 Disney Holidays Leo Burnett/BBJ 739,000 56

10 IF Union/BLM Media 1,944,000 37

11 UK Online n/s n/s 34

12 Smile Farm/TCS Media 284,000 21

13 Ebookers Conrad Advertising 79,000 13

14 This is Travel Elliott Bora Perlmutter/

MediaVest 103,000 10

15 Opodo Leagas Delaney/Carat 489,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 14-15 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus