NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 81

2 Orange Lowe/Media Planning Group 10,821,000 74

3 Nokia Grey Worldwide/MediaCom 4,180,000 72

4 Freeserve M&C Saatchi/Walker Media 977,000 63

5 First Direct WCRS/Scope/PHD 1,369,000 59

6 Disney Holidays Leo Burnett/BBJ 739,000 58

7 British Gas BMP DDB/EHS Brann/OMD UK 5,329,000 56

8 Abbey National Euro RSCG Wnek Gosper/Carat 6,409,000 55

9 Elephant In-house/McCutcheon Norveil 311,000 40

10 UK Online D'Arcy/MediaCom 231,000 33

11 IF Union/BLM Media 1,944,000 22

12 Smile Farm/TCS Media 284,000 21

13 This is Travel Elliott Bora Perlmutter/MediaVest 103,000 13

14 Ebookers Conrad Advertising 79,000 11

15 Opodo Leagas Delaney/Carat 489,000 8

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 21-22 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

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