Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 BT St Luke's/TAP 2,646,000 68
2 Vodafone WCRS/OMD UK 7,659,000 67
3 Freeserve M&C Saatchi/Walker Media 977,000 63
4 Barclays Bartle Bogle Hegarty/Starcom
Motive 9,735,000 58
5 O2 VCCP/Zenith/TAP 10,862,000 55
6 Learndirect DFGW/MediaCom 6,000 53
7 British Gas BMP DDB/EHS Brann/OMD UK 5,329,000 52
8 IF Union/BLM Media 1,944,000 36
9 FT.com Delaney Lund Knox Warren/BJK&E 28,000 20
10 Easynet In-house/Carat 13,000 18
11 Jungle McCann-Erickson/Info Assoc. 8,000 16
12= Ebookers Conrad Advertising 79,000 12
12= Expedia Euro RSCG Wnek Gosper/MPG 251,000 12
14 Travelocity St Luke's/Universal McCann 156,000 8
15 Mykindaplace Mykindadesign/RCL Communications 125,000 5
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 28-29 September based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
