NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BT St Luke's/TAP 2,646,000 68

2 Vodafone WCRS/OMD UK 7,659,000 67

3 Freeserve M&C Saatchi/Walker Media 977,000 63

4 Barclays Bartle Bogle Hegarty/Starcom

Motive 9,735,000 58

5 O2 VCCP/Zenith/TAP 10,862,000 55

6 Learndirect DFGW/MediaCom 6,000 53

7 British Gas BMP DDB/EHS Brann/OMD UK 5,329,000 52

8 IF Union/BLM Media 1,944,000 36

9 FT.com Delaney Lund Knox Warren/BJK&E 28,000 20

10 Easynet In-house/Carat 13,000 18

11 Jungle McCann-Erickson/Info Assoc. 8,000 16

12= Ebookers Conrad Advertising 79,000 12

12= Expedia Euro RSCG Wnek Gosper/MPG 251,000 12

14 Travelocity St Luke's/Universal McCann 156,000 8

15 Mykindaplace Mykindadesign/RCL Communications 125,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 28-29 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

Topics

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