NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BT St Luke's/TAP 2,646,000 77

2 AOL MWO/BBJ 3,423,000 71

3 Freeserve M&C Saatchi/Walker Media 977,000 65

4 Ntl J. Walter Thompson/Carat 617,000 60

5 Nectar WCRS/Starcom Motive n/a 47

6 Intelligent

Finance Union/BLM Media 1,944,000 40

7 Jamjar MWO/MediaCom 666,000 37

8 The Times RKCR/Y&R/Carat 467,000 32

9 Lycos Leagas Delaney/MML/BBJ 214,000 31

10 One.Tel Communications Solutions/

All Response Media 1,761,000 27

11 Easyrentacar White Knight Design/PHD 267,000 19

12 This Is Travel Elliott Bora Perlmutter/

MediaVest 103,000 14

13= Ebookers Conrad Advertising 79,000 13

13= Expedia McCann-Erickson/MPG 251,000 13

15 Opodo Leagas Delaney/Carat 489,000 8

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 5-6 October based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

Topics

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