NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1= AOL MWO/BBJ 3,423,000 76

1= BT St Luke's/TAP 2,646,000 76

3 Freeserve M&C Saatchi/Walker Media 977,000 64

4 Bradford & Bingley M&C Saatchi/PHD 212,000 49

5 Intelligent Finance Union/BLM Media 1,944,000 40

6 Jamjar MWO/MediaCom 666,000 37

7= Lycos Leagas Delaney/MML/BBJ 214,000 32

7= One.Tel Communications Solutions/

All Response Media 1,761,000 32

9 Jungle McCann-Erickson/

Information Associated 772,000 30

10 Nectar WCRS/Starcom Motive n/a 29

11 Easyrentacar White Knight Design/PHD 267,000 16

12 Ebookers Conrad Advertising 79,000 14

13 This Is Travel Elliott Bora Perlmutter/

MediaVest 103,000 13

14 Expedia Euro RSCG Wnek Gosper/MPG 251,000 12

15 Opodo Leagas Delaney/Carat 489,000 7

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 12-13 October based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

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