Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1= AOL MWO/BBJ 3,423,000 76
1= BT St Luke's/TAP 2,646,000 76
3 Freeserve M&C Saatchi/Walker Media 977,000 64
4 Bradford & Bingley M&C Saatchi/PHD 212,000 49
5 Intelligent Finance Union/BLM Media 1,944,000 40
6 Jamjar MWO/MediaCom 666,000 37
7= Lycos Leagas Delaney/MML/BBJ 214,000 32
7= One.Tel Communications Solutions/
All Response Media 1,761,000 32
9 Jungle McCann-Erickson/
Information Associated 772,000 30
10 Nectar WCRS/Starcom Motive n/a 29
11 Easyrentacar White Knight Design/PHD 267,000 16
12 Ebookers Conrad Advertising 79,000 14
13 This Is Travel Elliott Bora Perlmutter/
MediaVest 103,000 13
14 Expedia Euro RSCG Wnek Gosper/MPG 251,000 12
15 Opodo Leagas Delaney/Carat 489,000 7
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 12-13 October based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
