NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BT St Luke's/TAP 2,646,000 81

2 AOL MWO/BBJ 3,423,000 78

3 Egg Mother/MediaCom 5,755,000 63

4 First Direct WCRS/Scope/PHD 1,356,000 59

5 Cahoot! Euro RSCG Wnek Gosper/

Carat 1,540,000 54

6 Nectar WCRS/Starcom Motive n/a 53

7 Sainsbury's Online AMV BBDO/PHD 434,000 46

8 Intelligent Finance Union/BLM Media 1,944,000 40

9 Lycos Leagas Delaney/MML/BBJ 214,000 37

10 One.Tel Communications Solutions/

ARM 1,761,000 32

11 Lastminute.com Immediate Sales Company/PHD n/a 26

12 FT.com Delaney Lund Knox Warren/

BJK&E 30,000 22

13= Expedia Euro RSCG Wnek Gosper/MPG 251,000 11

13= Opodo Leagas Delaney/Carat 489,000 11

13= This Is Travel Elliott Bora Perlmutter/

MediaVest 103,000 11

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 19-20 October based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

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