Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 BT St Luke's/TAP 2,646,000 82
2 AOL MWO/BBJ 3,423,000 78
3 Freeserve M&C Saatchi/Walker Media 977,000 69
4 First Direct WCRS/Scope/PHD 1,356,000 61
5 Cahoot! Euro RSCG Wnek Gosper/
Carat 1,540,000 59
6 Bradford & Bingley M&C Saatchi/PHD 521,000 56
7 Nectar WCRS/Starcom Motive n/a 53
8 One.Tel Communications Solutions/
ARM 1,761,000 36
9 Lycos Leagas Delaney/MML/BBJ 214,000 35
10 Ladbrokes Banks Hoggins/TCS 1,390,000 32
11 Expedia Euro RSCG Wnek Gosper/MPG 251,000 15
12 Ebookers Conrad Advertising 79,000 13
13 This Is Travel Elliott Bora Perlmutter/
MediaVest 103,000 12
14= Ocado HHCL & Partners/Brand
Connection n/a 8
14= Opodo Leagas Delaney/Carat 489,000 8
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 26-27 October based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
