NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BT St Luke's/TAP 2,646,000 82

2 AOL MWO/BBJ 3,423,000 78

3 Freeserve M&C Saatchi/Walker Media 977,000 69

4 First Direct WCRS/Scope/PHD 1,356,000 61

5 Cahoot! Euro RSCG Wnek Gosper/

Carat 1,540,000 59

6 Bradford & Bingley M&C Saatchi/PHD 521,000 56

7 Nectar WCRS/Starcom Motive n/a 53

8 One.Tel Communications Solutions/

ARM 1,761,000 36

9 Lycos Leagas Delaney/MML/BBJ 214,000 35

10 Ladbrokes Banks Hoggins/TCS 1,390,000 32

11 Expedia Euro RSCG Wnek Gosper/MPG 251,000 15

12 Ebookers Conrad Advertising 79,000 13

13 This Is Travel Elliott Bora Perlmutter/

MediaVest 103,000 12

14= Ocado HHCL & Partners/Brand

Connection n/a 8

14= Opodo Leagas Delaney/Carat 489,000 8

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 26-27 October based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content