NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 3,423,000 77

2 BT St Luke's/TAP 2,646,000 75

3 Freeserve M&C Saatchi/Walker Media 977,000 65

4 Egg WCRS/MediaCom 5,755,000 61

5 Cahoot! Euro RSCG Wnek Gosper/Carat 1,540,000 57

6 First Direct WCRS/Scope/PHD 1,356,000 56

7 Nectar WCRS/Starcom Motive n/a 50

8 Lastminute.com Immediate Sales Company/PHD n/a 42

9 Intelligent

Finance The Union/BLM Media 1,944,000 35

10 Lycos Leagas Delaney/MML/BBJ 214,000 28

11 Easyrentacar White Knight Design/PHD 267,000 22

12 Ebookers Conrad Advertising 79,000 15

13 This Is Travel Elliott Bora Perlmutter/

MediaVest 103,000 10

14 Opodo Leagas Delaney/Carat 489,000 8

15 Ocado HHCL & Partners/Brand Connection n/a 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 2-3 November based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

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