NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

July-September ness

pounds (%)

1 BT St Luke's/TAP 8,258,230 76

2 AOL MWO/BBJ 4,106,000 75

3 Egg Mother/MediaCom 612,000 68

4 Freeserve M&C Saatchi/Walker Media 1,822,000 64

5 First Direct WCRS/Scope/PHD 1,674,000 60

6 Nectar WCRS/Starcom Motive 5,143,000 59

7 Tesco.com Lowe/Initiative Media 19,000 55

8 Intelligent Finance The Union/BLM Media 2,272,000 47

9 Lastminute.com Immediate Sales Company/PHD 84,000 41

10 Asda at Home Publicis/Carat n/a 36

11 Sainsbury's Bank AMV BBDO/PHD 72,000 30

12 Tiscali Saatchi & Saatchi/OMD 77,000 18

13 This is Travel Elliott Borra Perlmutter/

MediaVest 26,000 13

14 Ebookers Conrad Advertising 184,000 12

15 Opodo Leagas Delaney/Carat 988,000 8

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 9-10 November based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

Topics

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