Rank Site Agency/Media Adspend Aware-
July-September ness
pounds (%)
1 BT St Luke's/TAP 8,258,230 76
2 AOL MWO/BBJ 4,106,000 75
3 Egg Mother/MediaCom 612,000 68
4 Freeserve M&C Saatchi/Walker Media 1,822,000 64
5 First Direct WCRS/Scope/PHD 1,674,000 60
6 Nectar WCRS/Starcom Motive 5,143,000 59
7 Tesco.com Lowe/Initiative Media 19,000 55
8 Intelligent Finance The Union/BLM Media 2,272,000 47
9 Lastminute.com Immediate Sales Company/PHD 84,000 41
10 Asda at Home Publicis/Carat n/a 36
11 Sainsbury's Bank AMV BBDO/PHD 72,000 30
12 Tiscali Saatchi & Saatchi/OMD 77,000 18
13 This is Travel Elliott Borra Perlmutter/
MediaVest 26,000 13
14 Ebookers Conrad Advertising 184,000 12
15 Opodo Leagas Delaney/Carat 988,000 8
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 9-10 November based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
