NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site                 Agency/Media                  Adspend  Aware-
                                                 July-September    ness
                                                         pounds     (%)
1     BT                   St Luke's/TAP               8,258,230      82
2     AOL                  MWO/BBJ                     4,106,000      78
3     Vodafone             J. Walter Thompson/OMD UK  11,980,000      75
4     Freeserve            M&C Saatchi/Walker Media    1,822,000      66
5=    First Direct         WCRS/Scope/PHD              1,674,000      55
5=    Nectar               WCRS/Starcom Motive         5,143,000      55
7     Ask Jeeves           TBWA/London/MPG                10,000      53
8     Amazon               Wieden & Kennedy/OMD UK       324,000      46
9     Intelligent Finance  The Union/BLM Media         2,272,000      41
10    Lycos                Leagas Delaney/MML/BBJ        214,000      36
11    Tiscali              Saatchi & Saatchi/OMD UK       77,000      18
12    Expedia              Euro RSCG Wnek Gosper/MPG     681,000      14
13    Ebookers             Conrad Advertising            184,000      12
14    This is Travel       Elliott Bora Perlmuttter/
                          MediaVest                     103,000      10
15    Ocado                Heresy/Brand Connection           n/a       8

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 16-17 November based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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