NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY
Rank Site Agency/Media Adspend Aware- July-September ness pounds (%) 1 BT St Luke's/TAP 8,258,230 86 2 AOL MWO/BBJ 4,106,000 79 3 Orange Lowe/MPG 12,764,000 78 4 Vodafone J. Walter Thompson/OMD UK 11,980,000 76 5 Freeserve M&C Saatchi/Walker Media 1,822,000 75 6 NTL J. Walter Thompson/Carat 806,000 65 7 O2 VCCP/TAP 1,272,000 61 8 Amazon Wieden & Kennedy/OMD UK 324,000 44 9 Jamjar (Direct Line) MWO/MediaCom 567,000 43 10 Tiscali Saatchi & Saatchi/OMD UK 77,000 15 11 Ebookers Conrad Advertising 184,000 13 12 Expedia Euro RSCG Wnek Gosper/MPG 681,000 12 13 This is Travel Elliott Borra Perlmutter/ MediaVest 26,000 11 14 Opodo Leagas Delaney/Carat 988,000 8 15 Ocado Heresy/Brand Connection n/a 6 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted over the weekend of 23-24 November based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.