NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site              Agency/Media                     Adspend  Aware-
                                                 July-September    ness
                                                         pounds     (%)
1     BT                St Luke's/TAP                  8,258,230      86
2     AOL               MWO/BBJ                        4,106,000      79
3     Orange            Lowe/MPG                      12,764,000      78
4     Vodafone          J. Walter Thompson/OMD UK     11,980,000      76
5     Freeserve         M&C Saatchi/Walker Media       1,822,000      75
6     NTL               J. Walter Thompson/Carat         806,000      65
7     O2                VCCP/TAP                       1,272,000      61
8     Amazon            Wieden & Kennedy/OMD UK          324,000      44
9     Jamjar
     (Direct Line)     MWO/MediaCom                     567,000      43
10    Tiscali           Saatchi & Saatchi/OMD UK          77,000      15
11    Ebookers          Conrad Advertising               184,000      13
12    Expedia           Euro RSCG Wnek Gosper/MPG        681,000      12
13    This is Travel    Elliott Borra Perlmutter/
                       MediaVest                         26,000      11
14    Opodo             Leagas Delaney/Carat             988,000       8
15    Ocado             Heresy/Brand Connection              n/a       6

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 23-24 November based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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