NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY
Rank Site Agency/Media Adspend Aware- July-September ness pounds (%) 1 AOL MWO/BBJ 4,106,000 84 2 BT St Luke's/TAP 8,258,230 82 3 Vodafone J. Walter Thompson/OMD UK 11,980,000 74 4 Orange Lowe/MPG 12,764,000 72 5 Freeserve M&C Saatchi/Walker Media 1,822,000 69 6 Nokia Grey/MediaCom 4,824,000 68 7= O2 VCCP/TAP 1,272,000 61 7= Jamjar (Direct Line) MWO/MediaCom 567,000 61 9 Egg Mother/MediaCom 556,000 54 10 Yahoo! HHCL & Partners/MG OMD 86,000 53 11 First Direct WCRS/PHD 1,674,000 51 12 Easyrentacar White Knight Design/PHD 435,000 25 13= Ebookers Conrad Advertising 184,000 12 13= This is Travel Elliott Borra Perlmutter/MediaVest 26,000 12 15 Opodo Leagas Delaney/Carat 988,000 7 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted over the weekend of 7-8 December based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.