NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site             Agency/Media                      Adspend  Aware-
                                                 July-September    ness
                                                         pounds     (%)
1     AOL              MWO/BBJ                         4,106,000      84
2     BT               St Luke's/TAP                   8,258,230      82
3     Vodafone         J. Walter Thompson/OMD UK      11,980,000      74
4     Orange           Lowe/MPG                       12,764,000      72
5     Freeserve        M&C Saatchi/Walker Media        1,822,000      69
6     Nokia            Grey/MediaCom                   4,824,000      68
7=    O2               VCCP/TAP                        1,272,000      61
7=    Jamjar
     (Direct Line)    MWO/MediaCom                      567,000      61
9     Egg              Mother/MediaCom                   556,000      54
10    Yahoo!           HHCL & Partners/MG OMD             86,000      53
11    First Direct     WCRS/PHD                        1,674,000      51
12    Easyrentacar     White Knight Design/PHD           435,000      25
13=   Ebookers         Conrad Advertising                184,000      12
13=   This is Travel   Elliott Borra Perlmutter/MediaVest 26,000      12
15    Opodo            Leagas Delaney/Carat              988,000       7

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 7-8 December based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.