NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

July-September ness

pounds (%)

1 BT St Luke's/TAP 8,258,230 81

2 AOL MWO/BBJ 4,106,000 79

3 Vodafone J. Walter Thompson/OMD UK 11,980,000 77

4 Orange Lowe/MPG 12,764,000 73

5 Teletext DLKW/Manning Gottlieb OMD 1,360,000 56

6 O2 VCCP/TAP 1,272,000 52

7 One.Tel Communications Solutions/ARM 1,761,000 39

8= Jamjar

(Direct Line) MWO/MediaCom 567,000 35

8= Amazon Wieden & Kennedy/OMD UK 324,000 35

10 Easyrentacar White Knight Design/PHD 435,000 31

11 This is Travel Elliott Borra Perlmutter/

MediaVest 26,000 19

12 Fcuk Direct TBWA/London/Manning Gottlieb n/a 15

13 Ebookers Conrad Advertising 184,000 12

14 Opodo Leagas Delaney/Carat 988,000 11

15 Betfair In-house 532,000 6

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by Nielsen Media Research: 01763 248828.

The survey was conducted over the weekend of 11-12 January based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

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