NEW MEDIA: I-RECALL DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site                Agency/Media                  Adspend   Aware-
                                                July-September     ness
                                                        pounds      (%)
1     BT                  St Luke's/TAP               8,258,230       79
2     AOL                 MWO/BBJ                     4,106,000       78
3     Egg                 Mother/MediaCom               556,000       66
4     Sainsbury's Bank    McCann-Erickson/PHD            72,000       53
5     Amazon              Wieden & Kennedy/OMD UK       324,000       40
6     Jamjar
     (Direct Line)       MWO/MediaCom                  567,000       34
7     Easyrentacar        White Knight Design/PHD       435,000       30
8     Ladbrokes           BHO/FCB/Mansfield Lang          4,000       28
9     Smile               Farm/TCS Media North          370,000       21
10    Expedia             Euro RSCG Wnek Gosper/MPG     681,000       12
11=   Mark Warner         Soul/BBVS                     128,000       10
11=   Opodo               Leagas Delaney/Carat          988,000       10
13=   Ebookers            Conrad Advertising            184,000        9
13=   3 (Hutchison)       TBWA/London/MindShare             n/s        9
15    Betfair             In-house                      532,000        4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by Nielsen Media Research: 01763 248828.
The survey was conducted over the weekend of 18-19 January based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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