NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware- July-September ness pounds (%) 1 BT St Luke's/TAP 8,258,230 83 2 AOL MWO/BBJ 4,106,000 81 3 Freeserve M&C Saatchi/Walker Media 1,822,000 76 4 Egg Mother/MediaCom 556,000 70 5 Amazon Wieden & Kennedy/OMD UK 324,000 45 6 Jamjar (Direct Line) MWO/MediaCom 567,000 40 7 Ladbrokes BHO/FCB/Mansfield Lang 4,000 35 8 Easycar White Knight Design/PHD 435,000 33 9 Smile Farm Communications/TCS Media 370,000 23 10 Expedia Euro RSCG Wnek Gosper/MPG 681,000 17 11 Ebookers Conrad Advertising 184,000 13 12= Mark Warner Soul/BBVS 128,000 11 12= Opodo Leagas Delaney/Carat 998,000 11 14 3 (Hutchison) TBWA/London/MindShare n/a 6 15 Betfair In-house 532,000 5 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 25-26 January based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.

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