NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

July-September ness

pounds (%)

1= AOL MWO/BBJ 4,106,000 84

1= BT St Luke's/TAP 8,258,225 84

3 Vodafone J. Walter Thompson/OMD UK 11,980,000 83

4 Freeserve M&C Saatchi/Walker Media 1,822,000 79

5 Learn Direct DFGW/MediaCom 755,000 75

6 Egg Mother/MediaCom 556,000 70

7 First Direct WCRS/PHD 1,674,000 69

8 Intelligent Finance The Union/BLM Media 2,272,000 50

9 Jamjar (Direct Line) MWO/MediaCom 567,000 40

10 Fish4 Publicis/Mediaedge:cia

Manchester 75,000 30

11 Expedia Euro RSCG Wnek Gosper/MPG 681,000 24

12 Ebookers Conrad Advertising 184,000 22

13 Opodo Leagas Delaney/Carat 998,000 17

14 Paddy Power BBH/Starcom Motive 101,000 8

15 Betfair In-house 532,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by Nielsen Media Research: 01763 248828.

The survey was conducted over the weekend of 8-9 February based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad campaigns.

Topics