NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

July-September ness

pounds (%)

1 BT St Luke's/TAP 8,258,230 83

2 Vodafone J. Walter Thompson/OMD UK 11,980,000 74

3 Learn Direct DFGW/MediaCom 755,000 72

4= Freeserve M&C Saatchi/Walker Media 1,822,000 69

4= Orange Mother/MediaCom 12,764,000 69

6 02 VCCP/TAP/ZenithOptimedia 1,272,000 63

7 Yahoo! HHCL/MG OMD 338,000 54

8 Intelligent

Finance The Union/BLM Media 2,272,000 44

9 Jamjar

(Direct Line) MWO/MediaCom 567,000 35

10 Easycar White Knight Design/PHD 435,000 28

11 Ebookers Conrad Advertising 184,000 16

12 Opodo Leagas Delaney/Carat 998,000 15

13 3 (Hutchison) TBWA/London/MindShare n/a 8

14= Betfair In-house 532,000 6

14= Paddy Power BBH/Starcom Motive 101,000 6

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by Nielsen Media Research: 01763 248828. The survey was

conducted over the weekend of 1-2 March based on a representative sample

of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

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