NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware- Oct-Dec ness pounds (%) 1 AOL MWO/BBJ 7,171,000 79 2 BT AMV/St Luke's/TAP 10,556,000 77 3= Virgin Mobile RKCR/Y&R/Manning Gottlieb OMD 4,518,000 74 3= Freeserve M&C Saatchi/Walker Media 5,014,000 74 5 Learn Direct DFGW/MediaCom/OMD/MediaVest 1,670,000 68 6 Egg Mother/MediaCom 167,000 67 7 First Direct WCRS/PHD 512,000 63 8 O2 VCCP/TAP 11,630,000 61 9 Ask Jeeves TBWA/London/MPG 1,643,000 46 10 Amazon Wieden & Kennedy/OMD UK 548,000 45 11 One Tel EHS Brann/All Response Media 4,861,000 40 12 3 (Hutchison) TBWA/London/MindShare n/a 29 13 Easycar White Knight Design/PHD 446,000 18 14 Expedia Clemmow Hornby Inge/MPG 95,000 16 15 Ebookers Team Saatchi/Conrad Advertising 136,000 13 Source: TNS PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 10-11 May based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.

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