NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BTinternet AMV BBDO/Zenith Media 2,646,000 78

2 AOL MWO/BBJ 8,923,000 67

3 Virgin.net Rainey Kelly/Y&R/Manning

Gottlieb 763,000 54

4 Lycos Leagas Delaney/BBJ 1,390,000 48

5 OneTel Archibald Ingall Stretton/

All Response 250,000 34

6= Fish4 Publicis/CIA Manchester 1,027,000 33

6= Jamjar MWO/MediaCom 1,167,000 33

8 Telegraph.co.uk J. Walter Thompson/

MindShare 1,526,000 18

9 Givemeabreak.com n/s n/s 16

10 EasyEverything White Knight/MindShare 29,000 13

11 eBookers Conrad Advertising 25,000 12

12 Asserta BMP DDB/OMD UK 225,000 9

13 Independent Walsh Trott Chick Smith/

Manning Gottlieb 522,000 8

14 Charcol Masius/Starcom Motive 200,000 6

15 Clara.net CCHM/Banks Hoggins O'Shea/FCB 31,000 5

Source: Taylor Nelson Sofres PhoneBus: 0800 0183618. Advertising spend

figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 29-30 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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