Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 BTinternet AMV BBDO/Zenith Media 2,646,000 78
2 AOL MWO/BBJ 8,923,000 67
3 Virgin.net Rainey Kelly/Y&R/Manning
Gottlieb 763,000 54
4 Lycos Leagas Delaney/BBJ 1,390,000 48
5 OneTel Archibald Ingall Stretton/
All Response 250,000 34
6= Fish4 Publicis/CIA Manchester 1,027,000 33
6= Jamjar MWO/MediaCom 1,167,000 33
8 Telegraph.co.uk J. Walter Thompson/
MindShare 1,526,000 18
9 Givemeabreak.com n/s n/s 16
10 EasyEverything White Knight/MindShare 29,000 13
11 eBookers Conrad Advertising 25,000 12
12 Asserta BMP DDB/OMD UK 225,000 9
13 Independent Walsh Trott Chick Smith/
Manning Gottlieb 522,000 8
14 Charcol Masius/Starcom Motive 200,000 6
15 Clara.net CCHM/Banks Hoggins O'Shea/FCB 31,000 5
Source: Taylor Nelson Sofres PhoneBus: 0800 0183618. Advertising spend
figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 29-30 September based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
