NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 Learn Direct Faulds/Mediashop (Scotland) 148,000 52

2 Lycos Leagas Delaney/BBJ 1,390,000 46

3 Jamjar.com Mortimer Whittaker

O'Sullivan/MediaCom 1,167,000 44

4= Jungle.com McCann-Erickson/

Universal McCann 578,000 39

4= Fish4 Publicis/CIA Manchester 1,027,000 39

6 Littlewoods Online IMP/Zed Media n/s 37

7 MoreThan Ogilvy & Mather/

Manning Gottlieb 1,809,000 24

8 DatingDirect.com In-house n/s 16

9= Time Online Bartle Bogle Hegarty/

All Response 382,000 13

9= Priceline Lowe Lintas/Initiative 798,000 13

11 Asserta BMP DDB/OMD UK 225,000 9

12 Charcol Masius/Starcom Motive 200,000 8

13 FTMarketwatch DLKW/BJK&E 12,000 7

14= OneSwoop St Luke's/Starcom Motive 101,000 5

14= Safe Door HHCL/John Ayling &

Associates 1,082,000 5

Source: Taylor Nelson Sofres PhoneBus: 0800 0183618. Advertising spend

figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 6-7 October based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



Topics