NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 75

2 BT AMV BBDO/Zenith Media 2,646,000 74

3 One2One Bartle Bogle Hegarty/

Starcom Motive 568,000 69

4 Freeserve M&C Saatchi/Walker Media 977,000 59

5 Ask Jeeves TBWA/MPG 2,317,000 48

6 Amazon HHCL & Partners/

Total Media 267,000 35

7 Dial 4 a loan Q Marketing/ARM Direct 997,000 31

8 The Daily Telegraph J. Walter Thompson/

MindShare 1,526,000 28

9 Shop! Barrington Johnson

Lorains/Zed 8,000 12

10= Priceline Lowe Lintas/Initiative

Media 3,798,000 10

10= guardianunlimited BMP DDB/PHD 1,499,000 10

12 Charcol Masius/Starcom Motive 200,000 9

13 Expedia Euro RSCG Wnek Gosper/MPG 1,015,000 6

14= Selftrade MCBD/Initiative 444,000 5

14= Winesplus.com In-house n/s 5

Source: Taylor Nelson Sofres PhoneBus: 0800 0183618. Advertising spend

figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 20-21 October based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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