Rank Site Agency/Media Adspend Aware-
April-June ness
pounds (%)
1 AOL MWO/BBJ 8,923,000 75
2 BT AMV BBDO/Zenith Media 2,646,000 74
3 One2One Bartle Bogle Hegarty/
Starcom Motive 568,000 69
4 Freeserve M&C Saatchi/Walker Media 977,000 59
5 Ask Jeeves TBWA/MPG 2,317,000 48
6 Amazon HHCL & Partners/
Total Media 267,000 35
7 Dial 4 a loan Q Marketing/ARM Direct 997,000 31
8 The Daily Telegraph J. Walter Thompson/
MindShare 1,526,000 28
9 Shop! Barrington Johnson
Lorains/Zed 8,000 12
10= Priceline Lowe Lintas/Initiative
Media 3,798,000 10
10= guardianunlimited BMP DDB/PHD 1,499,000 10
12 Charcol Masius/Starcom Motive 200,000 9
13 Expedia Euro RSCG Wnek Gosper/MPG 1,015,000 6
14= Selftrade MCBD/Initiative 444,000 5
14= Winesplus.com In-house n/s 5
Source: Taylor Nelson Sofres PhoneBus: 0800 0183618. Advertising spend
figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 20-21 October based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
